Bringing into focus your company’s unique DNA drives greater internal understanding and deeper external connections with the people that matter most, your customers.
Monocle helps businesses develop an intrinsic understanding of their brand, their audience and how to connect the two.
For many businesses a logo, a tag line, and a short list of values on their homepage is all the thought necessary to ‘constitute’ a brand.
The reality is, a truly authentic brand has its identity woven into the fabric of company itself. The best brands start asking the question, ‘who are we?’ at the same time they are asking ‘what do we do?’, ‘how do we grow?’ and ‘what does success look like?’.
It is the tapestry on the wall that shows everyone inside and out, this is who we are, what we represent, and where we are going.
What does your fabric look like? What does it say? Do you even know how to sew?
Monocle can help thread the needle.
Offering short-term workshops or longer embedded engagement, Monocle works with you to build a three-dimensional picture of ‘Vision’, ‘Value’, and ‘Voice’.
Understanding each of these pillars is critical to developing a common language to connect internal teams and external audiences, allowing clarity of understanding for the people who need your products and services most.
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Consistent voice, design and messaging is the bedrock on which a company builds its identity. Monocle dives deep into brand archetypes, mission and vision statements, positioning in the sector and more to build a compelling narrative that inspires your organisation while resonating with your audience, regardless of communication channel.
Understanding the big picture and your place in it is critical to developing content that aligns to broader business objectives. Monocle can work hand-in-hand with marketing teams to properly orient identity with messaging and content.
Content that doesn’t achieve a desired outcome is nothing but eye candy. Mapping creative development to explicit goals is critical to making it delicious and nutritious. Monocle’s ‘cascading content’ approach to creative development maximises multi-channel content by considering endpoints strategically, at the outset rather than tactically, at the end.
Your online presence matters more than ever. Monocle will audit your digital footprint to ensure your website, social media profiles, and online content are aligned with your brand’s unique identity.
I have worked with Jon for nearly a decade. His ability to maintain focus and remain calm under high-stakes, high-stress situations is unmatched. It is his strategic ability, however, to conceive, develop and implement plans from the start that reduce the likelihood of winding up in those situations is what makes him invaluable.
Jon was such a pleasure to work with and went above and beyond to meet some very crazy deadlines and demands. I would certainly work with Jon again and recommend him with the highest regards.
Hard-working and able to think on his feet, Jon is a creative thinker who can bring an idea to life in almost any medium. Not to mention, he’s a great guy to have around.
Jon’s unique blend of brand strategy, content development and production ability proved instrumental in the earliest days of Hello Coach. His ability to capture and develop ideas that articulate a larger messaging objective and then deliver on that message is second to none. I would recommend him in a heartbeat.
His ideas were endless, from storyboarding, to strategy, editing and production, this man does it all. I would definitely work with Jon again and highly recommend him and his skills.
Not only is Jon intensely creative, but he worked under the craziest of deadlines, and the product was just as good as if he had all the time in the world. The best part – no diva qualities here – he is the nicest guy on the planet! I would hire Jon again in a minute.
One of the hardest but most important things for a business to do is pause and take the time to clearly articulate what it is.
Like the parable of the blind men and the elephant, your company’s teams are hard at work trying to identify and deploy their part of the elephant without understanding what those at the other end might be doing with theirs.
Pulling on an elephant’s trunk at one end and the tail at the other is likely to get someone stomped.
I have spent a decade helping open eyes to the bigger picture of the elephant and see that the best way to put it to use is for everyone to climb on and ride away all the while trumpeting your company’s success.
